Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

How do I document discount campaigns for legal compliance?

As an e-commerce business owner, I'm struggling to understand the legal requirements for documenting my discount campaigns. I want to ensure that my promotions are transparent, fair, and compliant with consumer protection laws. I need a comprehensive approach to record-keeping that protects my business from potential legal issues while maintaining clear communication with customers about the terms and conditions of my discounts.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Document discount campaigns with a campaign brief (objectives, discount parameters, eligibility, duration), price history logs for all discounted SKUs, and post-campaign performance records. This documentation demonstrates good faith to regulators and protects you if customers dispute terms.

Complete Expert Analysis

Documenting Discount Campaigns for Legal Compliance

Proper documentation serves two purposes: proving your compliance if questioned by regulators or customers, and building institutional knowledge that improves future campaigns. Both require a consistent documentation practice, not ad hoc record-keeping.

Documentation Checklist

DocumentContentWhen Created
Campaign briefObjective, discount %, eligible products, duration, channelBefore launch
Price history logAll price changes per SKU with timestampsOngoing
Terms screenshotScreenshot of T&Cs as displayed to customersAt launch
Performance reportRedemptions, revenue, CVR, margin impactPost-campaign
Exception logCustomer disputes, refunds, complaints about discountOngoing

The Price History Imperative

The most legally critical document is your price history log. Under EU Omnibus Directive rules, you must show the lowest price in the previous 30 days when advertising a discount. Under FTC guidelines, your "was" price must reflect a genuine former selling price. Without a documented price history, you cannot prove compliance if challenged.

Shopify's built-in price history is limited. Export price data regularly to a spreadsheet or use a price tracking app to maintain compliant records.

Retention Timeline

  • Price history: minimum 3 years (EU requires 30-day display minimum; store records longer)
  • Campaign briefs and screenshots: 2 years post-campaign
  • Customer dispute records: until statute of limitations expires (typically 2-6 years)
New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions