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Expert Answer • 1 min read

How do I discount complementary products together?

I'm looking to create a strategic discount approach for complementary products in my e-commerce store. I want to encourage customers to purchase related items together by offering attractive pricing, but I'm unsure about the best methods to bundle or discount these products. My goal is to increase average order value, provide value to customers, and create a more compelling shopping experience that incentivizes purchasing multiple related items simultaneously.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Doorbuster discounts offer extreme discounts (40-70% off) on a limited selection of items to drive traffic and excitement. Pair doorbusters with Growth Suite campaigns that upsell full-price complementary products to customers who arrive specifically for the doorbuster.

Complete Expert Analysis

Doorbuster Discount Strategy

Doorbuster items are strategically chosen to drive traffic, not profit. The key is pairing them with full-margin products that doorbuster shoppers also discover and buy. Used correctly, doorbusters increase total revenue even though the featured items may sell at or below cost.

Doorbuster Product Selection Criteria

  • High appeal, recognizable value: Product with clear perceived value that shoppers immediately recognize as a great deal
  • Limited quantity: Sets genuine scarcity without over-committing margin
  • Complementary to full-margin items: Doorbuster buyers will naturally want accessories or complementary products
  • High-margin accessories available: The ancillary sales make the doorbuster profitable overall

Growth Suite Upsell Integration

When a doorbuster item is in the cart, use Growth Suite's Trigger Campaign to show a complementary product offer at standard margin:

  • Trigger: Doorbuster product ID in cart
  • Show: Complementary product suggestion at full price or with small bundle discount
  • Timing: Show after add-to-cart, before checkout
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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