How do I create unique codes for each influencer?

Question

I'm running an influencer marketing campaign and want to create unique tracking codes for each influencer that can be used to monitor their individual performance, attribute sales, and provide personalized commission tracking. I need a systematic way to generate codes that are easy to distribute, track, and manage across multiple content creators. What are the best practices for creating unique influencer discount codes that integrate seamlessly with my e-commerce platform?

Muhammed Tüfekyapan · Accepted Answer

Creating Unique Codes for Each Influencer

Unique influencer codes enable accurate attribution, prevent cross-contamination between campaigns, and make commission calculations transparent. Here is the Growth Suite approach.

Setup Process

Create a new campaign in Growth Suite for each influencer
Generate a unique UTM parameter for each influencer (e.g., utm_source=influencer_sarah)
Set the campaign trigger to activate for visitors arriving with that UTM parameter
Provide the influencer with their unique tracking URL (your store URL + UTM parameter)
Growth Suite generates individual session codes from this campaign for their audience

Important distinction: Growth Suite does not give influencers a single static code. Instead, every visitor who arrives via the influencer link gets their own unique session code. This protects you from code sharing while maintaining full attribution to the influencer who drove the traffic.

Influencer URL Format

Example: yourstore.com?utm_source=influencer_sarah&utm_medium=social&utm_campaign=spring2026

All orders from visitors using this link are attributed to Sarah campaign in Growth Suite Analytics.

How do I create unique codes for each influencer?

TL;DR - Quick Answer

Complete Expert Analysis

Creating Unique Codes for Each Influencer

Setup Process

Influencer URL Format

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Muhammed Tüfekyapan

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