How do I create targeted offers for customers with abandoned carts over $X?

Targeting Abandoned Carts by Dollar Threshold

Cart value is one of the strongest signals for offer design. A visitor with $200 in their cart behaves differently - and has different recovery economics - than one with $30. Threshold-based targeting lets you recover high-value carts aggressively while protecting margins on smaller ones.

Threshold Framework by Cart Value

Fixed Dollar vs. Percentage for High-Value Carts

For carts above $150, consider fixed dollar offers ($20 off, $30 off) instead of percentages. The psychological impact is stronger ("save $30" feels more concrete than "save 15%") while the actual margin cost may be lower if the cart is large enough.

Implementation with Growth Suite

Growth Suite's Trigger Campaigns support cart value conditions natively. You can create separate campaign rules: "if cart value exceeds $100, show offer A; if cart value exceeds $200, show offer B." Each campaign targets the right threshold without overlap.

Critically, Growth Suite only targets walk-away customers - visitors showing exit behavior. Dedicated buyers with high-value carts complete their purchase without needing a discount, protecting your margins on orders that would have converted anyway.