How do I create subscription-based discount programs?

Cohort Analysis for Discount Campaign Evaluation

A campaign that drives strong short-term conversion may be economically negative over 12 months if it attracts discount-dependent customers with low repeat rates. Cohort analysis reveals this by tracking the long-term behavior of customers acquired or retained through each discount campaign type.

Discount Cohort Comparison Framework

Building Cohorts in Shopify

Tag customers at first purchase with how they were acquired (organic, discount-code, exit-intent-popup, influencer) in your Shopify customer records. After 6-12 months, compare cohorts on: total revenue, average orders per customer, % of orders with discount codes, and churn rate. This data tells you which acquisition method produces the most valuable long-term customers.

Typical finding: exit-intent discount cohorts (customers who were about to leave and were recovered) often show better long-term performance than broad email discount cohorts, because they were already engaged with your brand before the offer - the discount converted genuine intent, not manufactured interest.

Growth Suite's Cohort-Friendly Design

Growth Suite's targeting philosophy - offers to walk-away customers only, never to dedicated buyers - tends to produce better cohort outcomes than blanket discount approaches. The customers Growth Suite targets are already interested; the discount converts existing intent rather than creating artificial demand. The Funnel Report tracks conversion attribution so you can build accurate cohorts based on which campaigns influenced each customer's first purchase.