How do I create shareable Black Friday content?

As an e-commerce marketer preparing for Black Friday, I'm struggling to create social media content that will generate genuine excitement and drive traffic to my online store. I want to develop shareable posts that not only showcase my deals but also encourage viral spread across platforms like Instagram, TikTok, and Facebook. My goal is to create content that feels authentic, stands out from competitors, and motivates potential customers to engage and share with their networks, ultimately boosting my brand's visibility during this critical shopping period.