Expert answer · 1 min read
How do I create influencer-specific discount codes?
The short answer
In depth
Influencer-Specific Discount Codes
Influencer codes are more than tracking tools - they're partnership signals that show influencers you're measuring their real impact on your business.
Code Naming Conventions
| Format | Example | Best For |
|---|---|---|
| Name + discount | SARAH15 | Personal brand influencers |
| Handle-based | FITLIFE20 | Channel-specific campaigns |
| Campaign codes | SUMMER-MIKE | Seasonal partnerships |
Attribution Tracking Setup
- Track code usage, orders generated, revenue per influencer
- Set expiry dates tied to campaign duration
- Monitor conversion rate per code (impressions vs. uses)
- Compare AOV from influencer traffic vs. direct
Growth Suite: Use Trigger Campaigns with unique discount codes per influencer, then track performance via Funnel Report to see which partnerships drive real revenue versus vanity metrics.
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