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Expert Answer • 2 min read

How do I create free shipping for orders over $50?

I'm running an e-commerce store and want to implement a free shipping threshold to encourage larger purchases and improve my average order value. I've heard that free shipping over a certain dollar amount can be a powerful motivator for customers, but I'm unsure about the best way to set this up in my Shopify store. What are the strategic considerations for implementing a free shipping promotion, and how can I make sure it doesn't negatively impact my profit margins?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Set up a free shipping threshold by configuring shipping rates in Shopify, creating a shipping zone with a minimum order value condition. Aim for a threshold slightly above your current average order value to incentivize customers to add more items to their cart.

Complete Expert Analysis

Comprehensive Free Shipping Strategy Guide

Free shipping can be a powerful conversion tool when implemented strategically. This guide will walk you through creating an effective free shipping promotion that boosts sales without eroding profitability.

Implementation Methods

ApproachProsCons
Fixed ThresholdSimple to understandLess flexible
Tiered ShippingMore nuanced pricingMore complex setup
Dynamic CalculationMost accurateRequires advanced setup

Step-by-Step Setup Process

1. Calculate Your Optimal Threshold

Determine the free shipping minimum by analyzing your current average order value (AOV).

Calculation Formula: AOV + 15-25% = Free Shipping Threshold

2. Configure Shipping Zones

Set up shipping rates in your Shopify admin:

  • •Navigate to Settings > Shipping
  • •Create new shipping zone
  • •Set minimum order value for free shipping

Psychological Pricing Strategies

Conversion Boosters

  • ✓Display remaining amount to free shipping
  • ✓Use progress bar visualization
  • ✓Show potential savings

Pricing Considerations

  • ✓Factor in product margins
  • ✓Consider shipping carrier rates
  • ✓Monitor impact on average order value

Automate with Growth Suite

Growth Suite takes free shipping strategies to the next level by dynamically generating personalized offers based on a visitor's purchase intent. The platform can create targeted free shipping promotions that appear only to hesitant buyers, encouraging them to complete their purchase by showing exactly how close they are to the free shipping threshold. With real-time behavioral tracking, Growth Suite ensures your free shipping strategy is both intelligent and conversion-focused.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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