How do I create FOMO in recovery emails?

As an e-commerce store owner, I've been struggling with cart abandonment emails that just don't seem to spark action. My team and I have noticed that our standard recovery emails feel flat—they're informative but lack that critical spark that makes customers feel like they're missing out on something amazing. We've tried generic discount codes and basic reminders, but our conversion rates remain disappointingly low. The real challenge is creating a sense of urgency that feels genuine, not manipulative. I want emails that make customers think, 'Wow, I need to act now!' without coming across as desperate or pushy. Our current emails are basically saying, 'Hey, you left something behind,' but what we really want is to create an emotional trigger that compels customers to complete their purchase. We're looking for a strategy that combines scarcity, personalization, and a dash of psychological motivation—something that transforms a mundane cart recovery email into an irresistible opportunity that customers can't ignore.