How do I create effective Valentine's Day discount campaigns?

As an e-commerce business owner, I'm looking to create a compelling Valentine's Day promotional strategy that drives sales without appearing desperate or cheapening my brand. I want to design discount campaigns that feel special, romantic, and genuinely valuable to my customers. My goal is to create offers that not only boost revenue but also enhance customer loyalty and provide a memorable shopping experience during this romantic holiday. I need a comprehensive approach that considers targeting, timing, personalization, and strategic discount structuring.