How do I create effective Mother's Day beauty gift discounts?

As an e-commerce beauty brand, I'm looking to create compelling Mother's Day promotional strategies that will attract customers, increase sales, and provide genuine value. I want to design discounts that feel special and thoughtful, not just generic, while also ensuring I maintain healthy profit margins. My goal is to create gift-oriented promotions that resonate with customers looking to celebrate their mothers and make them feel appreciated, without resorting to overly aggressive or spammy discount tactics.