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Expert Answer • 2 min read

How do I create discount codes in Shopify admin?

As a Shopify store owner, I'm struggling to understand the step-by-step process of creating discount codes directly within the Shopify admin panel. I want to know the different types of discounts I can create, how to set specific rules and limitations, and best practices for implementing promotional offers that drive sales without hurting my profit margins. What are the precise steps and considerations for generating effective discount codes in my Shopify store?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

In Shopify admin, navigate to Discounts > Create discount. Choose type (percentage, fixed amount, free shipping), set value, configure usage limits, specify customer eligibility, and define start/end dates for your promotional offer.

Complete Expert Analysis

Comprehensive Guide to Creating Shopify Discount Codes

Mastering Shopify's discount creation process empowers merchants to design strategic promotional campaigns that boost conversions while maintaining pricing integrity.

Step-by-Step Discount Code Creation

StepActionKey Considerations
1. Access DiscountsSettings > Discounts > Create DiscountEnsure admin-level access
2. Select Discount TypeChoose percentage, fixed amount, or free shippingAlign with campaign goals
3. Configure DetailsSet discount value, code, and application rulesDefine precise limitations
4. Set EligibilitySpecify customer segments and purchase conditionsTarget strategically

Discount Types Explained

Percentage Discount

  • •Applies fixed percentage off
  • •Best for site-wide promotions
  • •Example: 20% off entire purchase

Fixed Amount Discount

  • •Subtracts specific dollar value
  • •Ideal for minimum spend scenarios
  • •Example: $50 off orders over $200

Free Shipping

  • •Removes shipping charges
  • •Powerful conversion motivator
  • •Can require minimum purchase

Advanced Configuration Options

1.

Minimum Purchase Requirements

Set order value thresholds to trigger discounts, encouraging larger purchases.

2.

Customer Eligibility

Limit discounts to specific groups: new customers, VIPs, or past purchasers.

3.

Usage Limitations

Control code usage: limit per customer, total redemptions, or time-based restrictions.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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