How do I create complex discount rule systems for different scenarios?

Growth Suite's Growth Links for Beauty Marketing

Growth Links solve a persistent friction point in beauty marketing: customers who click from an email or social post with a promotional offer but forget to enter the code at checkout. The link itself carries the discount - clicking the link applies it automatically, removing the code entry step entirely.

Growth Link Use Cases for Beauty

Growth Links vs. Traditional Promo Codes

Traditional promo codes have three problems: customers forget them, they get shared publicly on coupon sites, and they require manual entry that adds checkout friction. Growth Links solve all three: the discount travels with the customer via the URL, it's harder to share than a 6-character code, and there's no code entry step.

For influencer campaigns in particular, Growth Links can be configured as single-use-per-session or limited-use codes that expire after a campaign period. This prevents the common scenario where an influencer's "exclusive" code gets shared and used by people who never saw the content.

Implementation for Beauty Email Campaigns

Create a Growth Link in your Growth Suite dashboard, set the discount parameters (amount, expiry, eligible products), and use the generated URL as your email CTA. The link can point to a specific product, a collection, or your homepage - wherever you want the discounted visitor to land. Include UTM parameters on the Growth Link to track performance by campaign in your analytics.