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Expert Answer • 2 min read

How do I create Black Friday product bundles?

As an e-commerce business owner preparing for Black Friday, I'm looking for strategic ways to create compelling product bundles that will increase average order value and attract more customers. I want to understand how to select the right products, price them attractively, and present bundles that feel like genuine value rather than just a sales tactic. My goal is to design bundles that are mutually beneficial for both my customers and my business, driving higher sales during this critical shopping period.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create Black Friday product bundles by combining complementary items with 15-25% savings, focusing on high-margin products, matching customer preferences, and ensuring clear value proposition. Use data-driven selection and tiered bundle options to maximize appeal and conversion rates.

Complete Expert Analysis

Black Friday Product Bundle Strategy Guide

Crafting irresistible product bundles requires strategic thinking, customer insight, and precise execution. Here's a comprehensive approach to designing bundles that drive sales and customer satisfaction.

Bundle Creation Framework

Bundle TypeStrategyTypical Savings
Complementary Product BundleProducts that work together or enhance each other15-20% off
Tiered Value BundleMultiple product levels with increasing value20-25% off
Category Exploration BundleMix of related products for discovery15-18% off
Bestseller CombinationTop-performing products packaged together18-22% off

Bundle Selection Criteria

  • •
    Profit Margin: Select products with healthy margins to maintain profitability
  • •
    Complementary Function: Ensure products logically work together or solve a customer need
  • •
    Price Point Balance: Mix higher and lower-priced items to create perceived value
  • •
    Customer Data Insights: Use past purchase history to inform bundle composition

Bundle Pricing Strategy

Pricing Calculation

Bundle Price = (Sum of Individual Prices) × (1 - Discount Percentage)

Example: $100 worth of products at 20% off = $80 bundle price

Discount Range Recommendations

  • Low-Value Bundles: 15-18% off
  • Mid-Value Bundles: 20-22% off
  • High-Value Bundles: 25% off

Bundle Presentation Techniques

Visual Merchandising

  • ✓Professional product photography
  • ✓Clear value proposition display
  • ✓Side-by-side price comparison

Psychological Triggers

  • ✓Limited time availability
  • ✓Scarcity indicators
  • ✓Social proof elements

Automate Bundle Optimization with Growth Suite

Growth Suite transforms bundle creation by analyzing real-time visitor behavior and purchase patterns. The platform can automatically suggest optimal bundle combinations, dynamically adjust pricing, and create personalized bundle recommendations based on individual customer browsing history. Its advanced analytics track bundle performance, helping you continuously refine your Black Friday strategy with data-driven insights.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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