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Expert Answer • 1 min read

How do I create Black Friday product bundles?

As an e-commerce business owner preparing for Black Friday, I'm looking for strategic ways to create compelling product bundles that will increase average order value and attract more customers. I want to understand how to select the right products, price them attractively, and present bundles that feel like genuine value rather than just a sales tactic. My goal is to design bundles that are mutually beneficial for both my customers and my business, driving higher sales during this critical shopping period.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Create Black Friday bundles by grouping 2-3 complementary products at 15-25% savings vs. individual purchase. The best bundles solve a complete problem (starter kit, complete set) rather than just discounting random items together.

Complete Expert Analysis

How Do I Create Black Friday Product Bundles?

Black Friday bundles are one of the highest-AOV tactics available - when done right. The key is bundles that feel curated and solve a real problem, not just random products discounted together. Customers buy bundles when the combination creates more value than the sum of parts.

Bundle Types That Convert

Bundle TypeStructureAOV Lift
Starter kitBest-seller + essential accessory + guide40-60%
Complete set3-5 complementary products in one category60-100%
Gift bundleCurated gift set with gift-ready pricing50-80%
Refill bundleConsumable + 3-month supply + bonus80-150%

Bundle Creation in Shopify

Create bundles as a separate product with its own SKU, showing individual item retail prices crossed out and the bundle price prominently. Use a bundle-specific image showing all items together. Add "save X%" callout in the product title or first image.

Growth Suite: Post-Purchase Upsells can offer bundle upgrades after single-item checkout - capturing bundle revenue from customers who initially bought one component, without requiring upfront bundle adoption.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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