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Expert answer · 2 min read

How do I create Black Friday landing pages?

As an e-commerce business preparing for Black Friday, I'm struggling to create landing pages that convert and capture the excitement of the shopping event. I need guidance on designing a page that not only looks attractive but also drives sales, handles high traffic, and creates a sense of urgency. What are the key elements I should include, and what strategies can help me maximize conversions during this critical sales period?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Create a dedicated Black Friday landing page with your best deals, a clear headline, countdown timer, product grid, and simple navigation. Keep it focused - one goal, one CTA, minimal distractions. Optimize for mobile first. Link from all emails, ads, and social posts to this single URL.

In depth

Black Friday Landing Page Blueprint

A dedicated Black Friday landing page outperforms directing traffic to your homepage or regular collections. It eliminates navigation distractions, focuses visitors on Black Friday deals, and gives you a single URL to use across all campaigns - making tracking clean and optimization easier.

Page Structure

SectionContentPriority
HeroHeadline + main offer + countdown timerCritical
Deal gridTop 6-12 products with before/after pricingCritical
Category navFilter by product type for large catalogsRecommended
Social proofReviews, sold counts, customer photosRecommended
Shipping infoDeadlines, free shipping thresholdRecommended
Email capture"Notify me when sale starts" pre-launchPre-launch only

Shopify implementation

  • Create a "black-friday" collection
  • Add a page template with custom design
  • Use a Black Friday theme preset
  • Or use a landing page app

Mobile optimization

  • Single column product grid on mobile
  • Large tap targets for add to cart
  • Sticky CTA bar or timer
  • Fast load time (compress images)

Growth Suite tip: Add Growth Suite's countdown timer to your Black Friday landing page hero section. Visitors who see the real deadline immediately know the urgency is genuine - this increases time-on-page and conversion rate versus pages without visible countdowns.

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