How do I create automated discount triggers based on customer behavior?

I'm struggling to create more intelligent discount strategies that respond dynamically to customer behavior instead of using generic, static promotions. My current approach feels like a one-size-fits-all method that doesn't truly engage potential customers or address their specific hesitations during the buying journey. I want to understand how to set up automated discount triggers that can recognize different customer segments, track their interactions, and present personalized offers at precisely the right moment to maximize conversions without appearing desperate or reducing my brand's perceived value.