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Expert answer · 1 min read

How do I create app-exclusive discounts?

I'm looking to create targeted discounts specifically for users who download and engage with my mobile app, but I'm unsure about the best strategies to implement this. My goal is to incentivize app downloads, increase customer loyalty, and drive more mobile-based purchases. I want to understand how to design app-exclusive promotions that feel special and encourage both initial app installation and repeat usage without cannibalizing my other marketing efforts.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Pause Growth Suite campaigns immediately if they show negative ROAS (discount cost exceeds incremental revenue), technical issues affect the shopping experience, or during major site incidents that require full attention. Use the pause feature in campaign settings.

In depth

When and How to Pause Campaigns

Knowing when to pause a campaign is as important as knowing when to launch one. Campaigns that are underperforming or running in adverse conditions should be paused and evaluated before burning through budget or damaging customer experience.

Pause Triggers

SituationActionUrgency
Site downtime/major technical issuePause immediatelyImmediate
Negative ROAS over 3+ daysPause and optimizeSame day
Inventory sold out for targeted productsPause or redirectSame day
Customer complaints about offer behaviorPause and investigateWithin hours
Scheduled campaign endAuto-pause (pre-configured)Automatic

Pause Protocol

  1. Navigate to Trigger Campaigns in Growth Suite dashboard
  2. Click campaign → Change status to Paused
  3. Note pause reason and date in campaign description for future reference
  4. Existing codes already given to customers continue to work until their timers expire

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