How do I create app-exclusive discounts?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
When and How to Pause Campaigns
Knowing when to pause a campaign is as important as knowing when to launch one. Campaigns that are underperforming or running in adverse conditions should be paused and evaluated before burning through budget or damaging customer experience.
Pause Triggers
| Situation | Action | Urgency |
|---|---|---|
| Site downtime/major technical issue | Pause immediately | Immediate |
| Negative ROAS over 3+ days | Pause and optimize | Same day |
| Inventory sold out for targeted products | Pause or redirect | Same day |
| Customer complaints about offer behavior | Pause and investigate | Within hours |
| Scheduled campaign end | Auto-pause (pre-configured) | Automatic |
Pause Protocol
- Navigate to Trigger Campaigns in Growth Suite dashboard
- Click campaign → Change status to Paused
- Note pause reason and date in campaign description for future reference
- Existing codes already given to customers continue to work until their timers expire
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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