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Expert answer · 1 min read

How do I create add-on product discounts?

As an e-commerce store owner, I'm looking to increase my average order value by strategically offering discounts on complementary or add-on products. I want to understand the most effective ways to create these promotions that encourage customers to purchase additional items without significantly cutting into my profit margins. How can I design add-on product discounts that feel genuinely valuable to customers while also boosting my overall sales and revenue?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Create add-on product discounts in Growth Suite by setting up campaigns triggered when specific main products are in the cart, offering a percentage or fixed amount off the add-on item. This works well for consumables, accessories, or service add-ons that complement a primary purchase.

In depth

Creating Add-On Product Discounts

Add-on discounts are one of the highest-ROI discount types because they increase order value while offering the customer genuine additional value. The key is making the add-on feel like a natural extension of what they are already buying.

Campaign Configuration

  1. In Growth Suite Campaigns, create a new campaign
  2. Set trigger: Cart contains [primary product or collection]
  3. Set discount applies to: [specific add-on product]
  4. Choose discount type: percentage off (10-20% is typical) or fixed amount
  5. Write offer copy that connects the add-on to the main purchase

High-Converting Add-On Types

Add-On TypeWhy It Converts
Consumables (refills, replacements)Obvious future need, discount makes stocking up easy
Complementary accessoriesEnhances the primary product immediately
Extended service/warrantyReduces perceived risk of primary purchase

Growth Suite advantage: The add-on offer only shows when the trigger product is present, so every impression is contextually relevant. No wasted offers on visitors without the primary product.

Growth Suite for Shopify

Put this answer to work in your store.

Growth Suite reads what each visitor is about to do and triggers the right offer at the right second — so the strategy above runs on its own.

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