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Expert Answer • 1 min read

How do I create accessory bundle discounts?

I'm running an e-commerce store and want to increase my average order value by creating compelling accessory bundle discounts. My current strategy of manually creating bundles is time-consuming, and I'm unsure how to structure discounts that actually motivate customers to purchase more items together. I need a systematic approach to designing bundle offers that feel like genuine value to customers while also boosting my overall sales and profitability. What are the best practices for creating accessory bundle discounts that customers will find irresistible?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Create an accessory bundle discount in Growth Suite by setting up a campaign that triggers when specific primary products are in the cart, then offering a percentage or fixed discount on the accessory product. Use the 'Specific Products' targeting to define both the trigger product and the discounted accessory.

Complete Expert Analysis

Creating Accessory Bundle Discounts

Accessory bundle discounts increase average order value by offering a complementary item at a reduced price when a primary product is purchased. Here is how to set this up effectively in Growth Suite.

Setup Steps

  1. In Growth Suite Campaigns, create a new campaign
  2. Set trigger: Cart contains specific product (the primary product)
  3. Set discount: Percentage or fixed amount on the accessory product
  4. Configure the offer display to show the accessory with its discounted price
  5. Set timer duration (15-20 minutes recommended for add-to-cart decisions)

Example: Camera in cart triggers a 20% off lens offer. Laptop in cart triggers a 15% off laptop bag offer. The accessory discount only appears when the primary product is present, so it is always contextually relevant.

Discount Rates for Accessories

Accessory Price RangeRecommended Discount
Under $2010-15% or free with purchase
$20-$10015-20%
Over $10010-15% (higher absolute savings)
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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