How do I create a simple 20% off discount for my entire store?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Creating a 20% Off Store-Wide Discount
A store-wide percentage discount is the simplest campaign type. Growth Suite handles the targeting logic, so you are not discounting every visitor - only those who would otherwise leave without purchasing.
Setup Steps
- Open Growth Suite and go to Campaigns
- Click Create Campaign
- Select Percentage Discount as the type
- Enter 20 in the discount field
- Set Applies To as All Products
- Choose targeting: recommend starting with Exit-Intent for new visitors
- Set campaign duration and save
Margin protection: Growth Suite behavioral engine identifies dedicated buyers who will purchase regardless of a discount and excludes them from the offer. Targeting only walk-away customers is the key difference from a blanket sitewide sale.
20% Off: When It Works Best
| Scenario | Recommendation |
|---|---|
| High-margin products | 20% is safe and effective |
| Low-margin products | Consider 10-15% or free shipping instead |
| New customer acquisition | 20% with email capture is a strong combo |
Turn This Knowledge Into Real Revenue Growth
Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.
+32% Conversion Rate
Average increase after 30 days
60-Second Setup
No coding or technical skills needed
14-Day Free Trial
No credit card required to start
With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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