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Expert Answer • 2 min read

How do I create a percentage-based discount?

I'm running an e-commerce store and want to implement percentage-based discounts to drive sales and attract more customers. I've heard that strategic discounting can boost conversion rates, but I'm unsure about the best practices for setting up these promotions. I need to understand how to create percentage discounts that are attractive to customers while still maintaining my profit margins and avoiding potential pitfalls like over-discounting or attracting the wrong type of buyers.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

To create a percentage-based discount in Growth Suite, open the app dashboard, select New Campaign, choose Percentage Off as the discount type, set your percentage value, define targeting rules (new vs. returning visitors, cart value thresholds), and activate. Growth Suite applies the discount only to qualifying visitors rather than offering blanket site-wide deals.

Complete Expert Analysis

Creating a Percentage-Based Discount in Growth Suite

Percentage discounts are the most flexible discount type because they scale with cart value, making them effective across a wide range of order sizes. Growth Suite makes setup straightforward while adding targeting logic that native Shopify lacks.

Step-by-Step Setup

  1. Open Growth Suite from your Shopify admin and click New Campaign.
  2. Select Percentage Off as the discount type.
  3. Enter the discount percentage (e.g., 10%, 15%, 20%).
  4. Set targeting rules: visitor type (new, returning, all), minimum cart value, product or collection scope.
  5. Configure the trigger: exit-intent, time-on-page, or scroll depth.
  6. Add a countdown timer duration to create genuine urgency.
  7. Activate the campaign.

Percentage vs. Fixed Amount

ScenarioBest Discount Type
Variable cart sizesPercentage
Low-priced itemsFixed amount
Margin-sensitive productsPercentage with max cap
Growth Suite Advantage:

Growth Suite applies percentage discounts only to walk-away customers (visitors who show exit signals), protecting margins from shoppers who would have purchased at full price. The High-Fidelity Countdown Timer enforces genuine expiration server-side, so the percentage deal is real and limited.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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