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Expert Answer • 2 min read

How do I create a Cyber Monday checklist?

As an e-commerce business owner, I'm preparing for Cyber Monday and want to ensure I have a comprehensive strategy that maximizes sales, prevents technical issues, and provides an exceptional customer experience. I need a detailed checklist that covers everything from technical preparations to marketing tactics, inventory management, and post-sale follow-up. What are the critical steps I should take to make this Cyber Monday my most successful online shopping event yet?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create a Cyber Monday checklist covering website performance, inventory readiness, marketing preparation, technical infrastructure, customer support, and post-sale analytics. Focus on mobile optimization, load testing, strategic discounts, and seamless checkout experiences.

Complete Expert Analysis

Ultimate Cyber Monday Preparation Checklist

A strategic, comprehensive approach to maximizing your online sales and customer experience during the most critical e-commerce event of the year.

Technical Infrastructure Preparation

CategoryKey ActionsPriority
Website PerformanceLoad testing, CDN optimizationHigh
Mobile ResponsivenessResponsive design check, mobile checkoutCritical
Payment SystemsMultiple gateway backup, fraud protectionHigh

Strategic Discount Planning

Discount Tier Strategy

  • ✓Tiered discounts (15%, 20%, 25%)
  • ✓Category-specific promotions
  • ✓Bundle deal incentives
  • ✓Free shipping thresholds

Urgency Tactics

  • ✓Limited-time offers
  • ✓Countdown timers
  • ✓Hourly flash sales
  • ✓Limited stock indicators

Marketing & Communication Preparation

Pre-Event Marketing Sequence

1

Email teasers 2 weeks before event

2

Social media countdown campaign

3

Retargeting ads for past customers

4

Early access for loyalty members

Customer Experience Optimization

Checkout Streamlining

  • ✓Guest checkout option
  • ✓Multiple payment methods
  • ✓One-click purchase
  • ✓Clear shipping estimates

Support Readiness

  • ✓Extended customer service hours
  • ✓Live chat support
  • ✓FAQ page updates
  • ✓Proactive communication

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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