How do I benchmark my checkout speed?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Comprehensive Checkout Speed Benchmarking Guide
1. Essential Performance Metrics
- First Contentful Paint (FCP): Measures when first content appears
- Time to Interactive (TTI): When page becomes fully interactive
- Total Blocking Time (TBT): Quantifies page responsiveness
- Largest Contentful Paint (LCP): Tracks main content load time
2. Recommended Benchmarking Tools
| Tool | Key Strengths |
|---|---|
| Google PageSpeed Insights | Comprehensive performance analysis, mobile/desktop scoring |
| Lighthouse | Detailed performance, accessibility, and SEO metrics |
| WebPageTest | Multi-location testing, waterfall view of load times |
3. Performance Target Ranges
Target checkout load times:
- Desktop: Under 2 seconds
- Mobile: Under 3 seconds
- Time to Interactive: Less than 3.8 seconds
4. Growth Suite Performance Insights
While benchmarking tools provide technical metrics, Growth Suite offers complementary behavioral insights. Its detailed analytics track visitor progression through your sales funnel, helping you correlate technical performance with actual conversion rates.
Turn This Knowledge Into Real Revenue Growth
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+32% Conversion Rate
Average increase after 30 days
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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