How do I avoid 'training' my customers to always wait for a discount?

Exit-Intent Timing and Behavioral Trigger Optimization

Exit-intent technology detects when a visitor is about to leave your site - typically by tracking cursor movement toward the browser's close or back button. But detection accuracy and trigger timing determine whether exit-intent converts or annoys.

Exit-Intent Trigger Conditions That Improve Conversion

Desktop vs. Mobile Exit-Intent

Traditional cursor-tracking exit-intent only works on desktop. For mobile (which is 60-70% of cosmetics traffic), exit-intent is typically triggered by:

• Back button tap detection
• Tab switching or app change (inactivity signal)
• Scrolling past the page bottom (end of content signal)
• Time-based trigger after 90 seconds of inactivity

The Dedicated Buyer Problem

Without behavioral filtering, exit-intent discounts go to customers who were already going to buy - damaging margin without any conversion benefit. A customer who has visited the site 5 times and has 3 items in cart is likely a dedicated buyer. A first-time visitor who viewed one product and is leaving is a walk-away customer. These require completely different responses.