How do I automate discount code generation and distribution?

Price Anchoring in Beauty Discount Display

Price anchoring is one of the most validated principles in pricing psychology. The original price sets an anchor that makes the discounted price feel like a gain rather than just a number. For beauty products where price is closely tied to perceived quality, anchoring must be handled carefully to maximize conversion impact without undermining premium positioning.

Anchor Display Formats Compared

The Rule of 100 in Beauty

The Rule of 100 applies: for products under $100, percentage off feels larger ("24% off" vs. "save $16" - same thing but % feels bigger). For products over $100, absolute savings feel more compelling ("save $34" vs. "23% off"). Apply this to your discount display accordingly - lipstick at $18 benefits from "33% off" framing; a skincare set at $148 benefits from "save $34."

Anchor display is governed by regulations in many markets. Show only genuine original retail prices as anchors - don't inflate original prices specifically to make discount look bigger. Both FTC guidelines in the US and ASA rules in the UK specifically address comparative pricing claims.

Growth Suite Offer Display

Growth Suite's campaign design allows you to display the original price, discounted price, and savings amount in your popup offer. This three-element price display (original, new, saved) consistently outperforms single-element displays in A/B tests for beauty products. Configure the display to use absolute savings for products above $100 and percentage savings for products below $100, aligned with the Rule of 100 principle.