How do I apply discounts to specific products only?

Question

I'm running an e-commerce store and want to create targeted discounts for specific products without affecting my entire inventory. I've tried site-wide sales in the past, but they've cut too deeply into my margins. I need a strategic approach to apply discounts to select items, whether it's clearing out seasonal stock, promoting new product lines, or creating special offers for specific categories. What are the most effective methods for applying product-specific discounts while maintaining overall profitability?

Muhammed Tüfekyapan · Accepted Answer

Product-Specific Discount ApplicationProduct-specific discounts give you surgical control over where margin goes. Rather than a blanket sale that reduces every item by the same percentage, you direct promotional dollars to products where discounts serve a clear strategic purpose.When to Use Product-Specific DiscountsScenarioProducts to DiscountGoalClearanceSlow-moving SKUsRecover inventory capitalCross-sell driverComplementary add-onsIncrease AOV on hero productCategory spotlightUnderperforming categoryDrive category awarenessNew product supportStrategic new SKUAccelerate initial reviewsImplementation in ShopifyCreate dedicated collections for discounted productsSet discount eligibility to specific collections or product tagsCommunicate on product pages which items are on promotionTest product-specific vs. sitewide to measure incremental conversion liftGrowth Suite: Product Deals enables SKU-specific and collection-specific promotions with full control over which products are included. Product Price Editor lets you adjust pricing at the variant level for surgical discount precision.

How do I apply discounts to specific products only?

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Product-Specific Discount Application

When to Use Product-Specific Discounts

Implementation in Shopify

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Muhammed Tüfekyapan

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Use Cases

Scenario	Products to Discount	Goal
Clearance	Slow-moving SKUs	Recover inventory capital
Cross-sell driver	Complementary add-ons	Increase AOV on hero product
Category spotlight	Underperforming category	Drive category awareness
New product support	Strategic new SKU	Accelerate initial reviews