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Expert Answer • 2 min read

How do I apply discounts to specific products only?

I'm running an e-commerce store and want to create targeted discounts for specific products without affecting my entire inventory. I've tried site-wide sales in the past, but they've cut too deeply into my margins. I need a strategic approach to apply discounts to select items, whether it's clearing out seasonal stock, promoting new product lines, or creating special offers for specific categories. What are the most effective methods for applying product-specific discounts while maintaining overall profitability?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Apply product-specific discounts by using your e-commerce platform's collection-based or individual product discount rules, leveraging tags, creating targeted collections, and using advanced apps that enable granular discount targeting with precise control over pricing and eligibility.

Complete Expert Analysis

Comprehensive Guide to Product-Specific Discounts

Targeted product discounts are a powerful strategy for inventory management, marketing, and strategic sales optimization. This guide will walk you through multiple approaches to apply discounts precisely.

Discount Application Methods

MethodPrecisionComplexity
Individual Product DiscountsHighestSimple
Collection-Based DiscountsHighModerate
Tag-Based TargetingModerateModerate
Advanced App SolutionsHighestComplex

Implementation Strategies

1. Individual Product Discounts

  • •Select specific products manually
  • •Set unique discount percentages
  • •Define precise start and end dates

2. Collection-Based Targeting

  • •Create strategic product collections
  • •Apply discounts across entire collections
  • •Organize by season, category, or performance

3. Tag-Based Discount Targeting

  • •Use product tags for granular control
  • •Create rules based on specific tags
  • •Enable complex discount logic

Discount Configuration Best Practices

Profit Protection Strategies

  • ✓Set minimum margin thresholds
  • ✓Exclude high-demand products
  • ✓Implement tiered discount structures

Targeting Refinement

  • ✓Use behavioral segmentation
  • ✓Create time-limited offers
  • ✓Monitor conversion impact

Automate Product Discounts with Growth Suite

Growth Suite offers advanced product-specific discount capabilities by analyzing individual visitor behavior and predicting purchase intent. The platform can automatically generate personalized, time-limited discounts for specific products based on real-time visitor engagement. By tracking metrics like time spent on product pages and previous interaction history, Growth Suite creates targeted offers that maximize conversion potential while preventing indiscriminate discounting. Its dynamic targeting ensures that discounts are applied strategically, protecting your margins and creating genuine urgency.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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