How do I analyze which products perform best with discounts?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Analyzing Which Products Perform Best with Discounts
Not all products benefit equally from discounting. Some convert dramatically better with a small discount; others see minimal uplift regardless of offer depth. Product-level analysis reveals where discounting actually earns its cost.
Key Product-Level Discount Metrics
| Metric | Formula | What It Shows |
|---|---|---|
| Discount conversion uplift | Conversion rate with discount / Baseline conversion rate | How much the discount actually drives this product's sales |
| Discount margin per unit | (Price x (1 - discount %)) - COGS | Whether product remains profitable at discount price |
| Attach rate | % of discount orders that include this product | Whether product drives full cart or single-item purchases |
| Repeat purchase after discount | % of discount buyers of this product who repurchase | Whether discount trial leads to loyal product fans |
Product Category Performance Patterns
| Product Type | Typical Discount Response | Implication |
|---|---|---|
| High-consideration items | Large uplift from small discount (5-10%) | Discount resolves hesitation, not price concern |
| Commodity/consumables | Moderate uplift, requires 15-20% minimum | Price-competitive category needs meaningful savings |
| Premium/luxury items | Minimal uplift; discount may reduce appeal | Discount signals value problem, not opportunity |
| New launches | High trial conversion with even small discount | Risk removal for unknown products drives uptake |
How to Identify Top Performers
- Run the same discount on 5-10 products for 2 weeks
- Record pre-campaign conversion rate for each product (baseline)
- Record conversion rate during campaign for each product
- Calculate uplift: campaign rate / baseline rate
- Rank by uplift - highest uplift products are your best discount candidates
Growth Suite Product Report
Growth Suite's Product Report shows per-product conversion performance for campaigns - making product-level uplift analysis straightforward. The data shows which products convert best with behavioral targeting + offers, helping you refine which products to feature in future campaigns and what discount level delivers the best margin per conversion.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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