Expert answer · 2 min read
How do I analyze which products perform best with discounts?
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Analyzing Which Products Perform Best with Discounts
Not all products benefit equally from discounting. Some convert dramatically better with a small discount; others see minimal uplift regardless of offer depth. Product-level analysis reveals where discounting actually earns its cost.
Key Product-Level Discount Metrics
| Metric | Formula | What It Shows |
|---|---|---|
| Discount conversion uplift | Conversion rate with discount / Baseline conversion rate | How much the discount actually drives this product's sales |
| Discount margin per unit | (Price x (1 - discount %)) - COGS | Whether product remains profitable at discount price |
| Attach rate | % of discount orders that include this product | Whether product drives full cart or single-item purchases |
| Repeat purchase after discount | % of discount buyers of this product who repurchase | Whether discount trial leads to loyal product fans |
Product Category Performance Patterns
| Product Type | Typical Discount Response | Implication |
|---|---|---|
| High-consideration items | Large uplift from small discount (5-10%) | Discount resolves hesitation, not price concern |
| Commodity/consumables | Moderate uplift, requires 15-20% minimum | Price-competitive category needs meaningful savings |
| Premium/luxury items | Minimal uplift; discount may reduce appeal | Discount signals value problem, not opportunity |
| New launches | High trial conversion with even small discount | Risk removal for unknown products drives uptake |
How to Identify Top Performers
- Run the same discount on 5-10 products for 2 weeks
- Record pre-campaign conversion rate for each product (baseline)
- Record conversion rate during campaign for each product
- Calculate uplift: campaign rate / baseline rate
- Rank by uplift - highest uplift products are your best discount candidates
Growth Suite Product Report
Growth Suite's Product Report shows per-product conversion performance for campaigns - making product-level uplift analysis straightforward. The data shows which products convert best with behavioral targeting + offers, helping you refine which products to feature in future campaigns and what discount level delivers the best margin per conversion.
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