Expert Answer • 2 min read

How do I access the discount dashboard?

As a Shopify store owner, I'm struggling to find and navigate the discount dashboard within my store's admin panel. I've heard about creating targeted promotions, but I'm unsure about the exact steps to access, create, and manage discount campaigns. I need a clear, step-by-step guide that walks me through locating the discount settings, understanding the different types of discounts available, and how to set them up effectively for my e-commerce business.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Access the Shopify discount dashboard by logging into your admin panel, clicking 'Discounts' in the left sidebar, then selecting 'Create discount' to choose between percentage, fixed amount, or free shipping offers.

Complete Expert Analysis

Navigating Your Shopify Discount Dashboard

Mastering your discount dashboard is crucial for creating strategic promotions that drive sales and engage customers. Here's a comprehensive guide to accessing and utilizing this powerful feature.

Step-by-Step Access Process

  1. 1.

    Log into Shopify Admin

    Navigate to admin.shopify.com and enter your login credentials.

  2. 2.

    Locate Discounts Section

    Look for the 'Discounts' menu item in the left-hand sidebar. It's typically located near the bottom of the navigation menu.

  3. 3.

    Create New Discount

    Click the 'Create discount' button to begin setting up your promotion.

Discount Types Overview

Percentage Discount

  • Apply a percentage off total purchase
  • Can target specific collections
  • Set minimum purchase requirements

Fixed Amount Discount

  • Subtract a specific dollar amount
  • Great for product-specific offers
  • Easy to communicate value

Free Shipping

  • Remove shipping costs
  • Can set minimum purchase threshold
  • Powerful conversion motivator

Pro Tips for Discount Management

  • Use Specific Targeting

    Leverage customer tags, purchase history, and specific product collections to create precise discount strategies.

  • Set Clear Limitations

    Define usage limits, minimum purchase amounts, and specific date ranges to control discount impact.

  • Monitor Performance

    Regularly review discount usage, conversion rates, and revenue impact to refine your strategy.

Supercharge Discounts with Growth Suite

While Shopify's native discount dashboard offers basic functionality, Growth Suite elevates your promotional strategy. The app provides dynamic, behavior-triggered discounts that adapt in real-time to visitor intent. Instead of static, site-wide promotions, Growth Suite generates personalized, time-limited offers based on individual visitor behavior, maximizing conversion potential while preventing discount abuse. Its advanced tracking and analytics go far beyond Shopify's standard reporting, giving you unprecedented insight into your promotional performance.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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