How do I A/B test different discount amounts?

A/B Testing Different Discount Amounts

Discount amount testing is fundamental to margin optimization. The minimum effective discount - the lowest rate that achieves your conversion goal - varies by product, audience, and competitive context. Testing reveals yours.

Test Design Principles

• Isolate the variable: Only change the discount amount between variants - keep triggers, timing, and messaging identical
• Equal traffic split: Route equal visitor volume to each variant
• Sufficient duration: Run for at least 7 days to capture weekly shopping patterns
• Net revenue focus: Measure revenue per session, not just redemption rate

Common Test Ranges