How can I use social proof in recovery campaigns?

As a Shopify store owner in the competitive beauty and wellness space, I've been struggling to convert browsers into buyers. My analytics show high traffic but low conversion rates, and I know part of the problem is trust. Potential customers land on my site, browse products, but then hesitate to complete their purchase. I've realized that in today's digital marketplace, shoppers are increasingly skeptical and need more than just product descriptions to feel confident. They want validation from real people who've already made the purchase. I'm looking for sophisticated ways to incorporate social proof that don't feel cheap or manipulative—something that genuinely builds trust and nudges hesitant customers towards completing their purchase. My goal isn't just to show random reviews, but to strategically integrate social proof that feels authentic and compelling. I need a solution that can dynamically display relevant testimonials, user-generated content, and purchase validation precisely when a customer is most likely to drop off in the buying journey.