How can I track the performance of individual products to see which ones are my bestsellers and which are underperforming?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Comprehensive Product Performance Tracking Strategy
Understanding individual product performance is crucial for optimizing your e-commerce strategy, inventory management, and marketing efforts. Here's a detailed approach to tracking and analyzing your product metrics.
Key Performance Metrics to Track
| Metric | Definition | Importance |
|---|---|---|
| Page Views | Total number of times a product page is viewed | Indicates product visibility and initial customer interest |
| Conversion Rate | Percentage of page views that result in a purchase | Measures product's ability to turn interest into sales |
| Add to Cart Rate | Percentage of page views where product is added to cart | Shows initial purchase intent |
| Total Revenue | Total monetary value generated by the product | Direct financial contribution to the business |
| Average Order Value | Average revenue generated when product is purchased | Indicates product's impact on overall order size |
Tracking Methods and Tools
1. Native Platform Analytics
- •Shopify's built-in product reports
- •Google Analytics e-commerce tracking
- •Facebook Pixel conversion tracking
2. Advanced Analytics Platforms
- •Mixpanel for detailed user journey tracking
- •Heap for automatic event tracking
- •Kissmetrics for cohort analysis
Performance Segmentation Strategy
Top Performers
Highest conversion rates, revenue, and consistent sales
Potential Stars
High page views but lower conversion rates
Underperformers
Low page views, minimal sales, potential for removal
Actionable Recommendations
- •Top Performers: Increase marketing, create bundles, feature prominently
- •Potential Stars: Optimize product descriptions, improve images, adjust pricing
- •Underperformers: Consider discounting, bundling, or removing from inventory
Unlock Deeper Product Insights with Growth Suite
Growth Suite provides a comprehensive Product Report that goes beyond basic metrics. The platform tracks individual product performance with unprecedented depth, offering insights into unique visitors, page views, cart additions, and purchase patterns. Its advanced algorithm helps you understand not just which products sell, but why they sell, enabling data-driven decisions about inventory, marketing, and product development.
Turn This Knowledge Into Real Revenue Growth
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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