How can I track the performance of individual products to see which ones are my bestsellers and which are underperforming?

Question

As an e-commerce business owner, I'm struggling to understand which products in my store are truly driving revenue and which might be dragging down my overall performance. I need a comprehensive way to analyze individual product performance that goes beyond just total sales numbers. I want to know metrics like conversion rates, page views, average order value contribution, and how different products interact within my sales funnel. What systematic approach can I use to track and evaluate each product's performance effectively?

Muhammed Tüfekyapan · Accepted Answer

Promotional Calendar for Cosmetics Stores
Cosmetics purchases are highly seasonal and occasion-driven. Customers buy for themselves (skincare routines, daily makeup) and as gifts (holidays, Mother's Day). Building a promotional calendar that captures both behaviors is the difference between reactive discounting and strategic revenue planning.

High-Opportunity Cosmetics Promotional Periods

Period
Opportunity
Offer Type

January 1-15
New Year skin reset, routine building
"New Year, New Routine" bundles

February 1-14
Valentine gifting - sets and bundles
Gift sets, free gift wrapping, limited edition

May (Mother's Day)
High-value gifting occasion
Curated gift sets, gift cards, bundles

August-September
Post-summer skin recovery, routine reset
Repair and recovery product focus

November BFCM
Biggest opportunity of the year
Tiered discounts, bundles, early access

December 1-15
Holiday gifting, stocking stuffers
Gift sets, free shipping, gift guides

Campaign Build Timeline
For each major campaign:

4 weeks before: Plan offers, create bundles, prepare email and ad creative
2 weeks before: Announce to email list (early access positioning)
1 week before: Paid social ads begin, homepage updated
Campaign period: Daily email/SMS for urgency phases
Post-campaign: Post-purchase upsell for new buyers, replenishment sequence

Growth Suite Scheduled Campaigns
Growth Suite's Scheduled Campaigns let you pre-configure promotional timing - setting when offers activate and deactivate automatically. This is especially valuable for BFCM and holiday campaigns where timing precision matters. Combined with Tiered Storewide Discounts, you can run structured "spend more, save more" promotions automatically without manual intervention during the campaign.

How can I track the performance of individual products to see which ones are my bestsellers and which are underperforming?

TL;DR - Quick Answer

Complete Expert Analysis

Promotional Calendar for Cosmetics Stores

High-Opportunity Cosmetics Promotional Periods

Campaign Build Timeline

Turn This Knowledge Into Real Revenue Growth

+32% Conversion Rate

60-Second Setup

14-Day Free Trial

Muhammed Tüfekyapan

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Use Cases

Period	Opportunity	Offer Type
January 1-15	New Year skin reset, routine building	"New Year, New Routine" bundles
February 1-14	Valentine gifting - sets and bundles	Gift sets, free gift wrapping, limited edition
May (Mother's Day)	High-value gifting occasion	Curated gift sets, gift cards, bundles
August-September	Post-summer skin recovery, routine reset	Repair and recovery product focus
November BFCM	Biggest opportunity of the year	Tiered discounts, bundles, early access
December 1-15	Holiday gifting, stocking stuffers	Gift sets, free shipping, gift guides