How can I test different offers for cart recovery?

I've been running my Shopify store for two years now, and cart abandonment is driving me crazy. Every month, I see hundreds of potential customers adding products to their cart but never completing the purchase. It's like watching money slip through my fingers. I've tried generic discount codes, but they feel impersonal and don't seem to move the needle. My team and I have been brainstorming ways to create more targeted, compelling cart recovery strategies that actually convert. We want something sophisticated that doesn't just blast a discount to everyone, but understands each visitor's unique purchase intent. I need a solution that can dynamically adjust offers based on visitor behavior, create genuine urgency, and most importantly, protect my margins. The goal isn't just to give away discounts, but to strategically nudge hesitant shoppers over the finish line. I'm looking for a systematic approach to test different recovery offers that feels smart, data-driven, and aligned with our brand's integrity.