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Expert Answer • 1 min read

How can I see how many people start a checkout versus how many complete it?

As an e-commerce manager, I'm struggling to understand where potential customers are dropping off in my purchase funnel. I want to track the precise point where visitors abandon their checkout process, identify potential friction points, and improve my conversion rates. I need a clear method to measure the gap between checkout initiations and completed purchases, which will help me diagnose and resolve any barriers preventing sales.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Use your e-commerce platform's analytics dashboard or tools like Google Analytics to compare the number of checkout initiations against completed transactions. Track the conversion rate percentage and investigate drop-off points in the checkout flow.

Complete Expert Analysis

Understanding Checkout Conversion Funnel

Tracking checkout performance is crucial for identifying and eliminating barriers that prevent potential customers from completing their purchases.

Measurement Methods

ToolCheckout Stage TrackingComplexity
Shopify AnalyticsNative funnel trackingSimple
Google AnalyticsDetailed goal trackingModerate
Conversion Tracking AppsAdvanced insightsAdvanced

Checkout Conversion Calculation

Formula

Checkout Conversion Rate = (Completed Purchases / Checkout Starts) × 100%

Example Calculation

1,000 Checkout Starts ÷ 250 Completed Purchases = 25% Conversion Rate

Key Drop-Off Points to Analyze

  • •
    Shipping Information: Complex or lengthy forms
  • •
    Payment Methods: Limited payment options
  • •
    Unexpected Costs: High shipping or taxes
  • •
    Performance: Slow page loading

Optimize Conversion with Growth Suite

Growth Suite provides comprehensive funnel tracking with its advanced analytics dashboard. The platform automatically generates a detailed Funnel Report that breaks down visitor progression through five critical stages: Session Start, Product View, Add to Cart, Checkout Begin, and Checkout Completed. This allows merchants to instantly identify bottlenecks and understand exactly where potential customers are dropping off, enabling precise, data-driven optimization strategies.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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