How can I find out how many times a customer visits my store before they finally make a purchase?

Customer Segmentation for Cosmetics E-commerce

Sending the same email to every customer is one of the clearest signals of an unsophisticated marketing operation. Customers at different relationship stages have different needs, different purchase motivations, and respond to very different messages. Segmentation transforms email from a broadcast tool into a relationship tool.

Core Customer Segments for Cosmetics

Building Segments in Klaviyo

1. Segments > Create segment > "Placed order at least once but not in the last 90 days" = lapsed
2. Add RFM (Recency, Frequency, Monetary) dimensions for VIP identification
3. Use quiz data (if collected) to create skin-concern-specific segments
4. Integrate with Shopify's customer tags for additional segmentation

Win-Back Campaign for Lapsed Customers

Lapsed customers (90-180 days without purchase) are worth a targeted re-engagement sequence. Three emails: Email 1 - "We've missed you" (no offer), Email 2 - "What's new since you've been away" (product updates), Email 3 - "A little something to welcome you back" (10-15% offer). After 180+ days without response, suppress from regular sends - they've churned.