Expert answer · 2 min read
How can I compare abandoned cart rates before and after installing Growth Suite?
The short answer
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Comparing Abandoned Cart Rates Before and After Growth Suite
A proper before-and-after comparison requires three things: a clean baseline measurement, a consistent measurement method, and enough post-installation time for the data to stabilize. Growth Suite features like Purchase Intent Prediction and Offer Fatigue Prevention need time to accumulate behavioral data before they reach maximum effectiveness, so 60-90 days is the recommended comparison window.
Before-and-After Measurement Framework
| Phase | Action | Metric to Capture |
|---|---|---|
| Before (30 days pre-install) | Export Shopify checkout funnel data | Reached checkout, completed checkout, conversion rate |
| First month post-install | Allow stabilization period | Same metrics - compare but allow for learning curve |
| 60-90 days post-install | Primary comparison window | Checkout conversion rate, recovered revenue, AOV |
| Ongoing monthly | Track trend improvement | Month-over-month trend in key metrics |
Key Metrics to Compare
- Checkout conversion rate: Did more people who started checkout complete it?
- Recovered revenue: Total revenue attributable to Growth Suite campaign recovery
- Overall store conversion rate: Sessions to purchases, not just checkout to purchase
- Average order value: Did targeted offers improve or decrease AOV overall?
- Discount rate (% of orders using discounts): Growth Suite should decrease indiscriminate discounting
Growth Suite: Funnel Report + Cart Insights
Growth Suite Funnel Report and Cart Insights provide the post-installation metrics automatically, making the before-and-after comparison straightforward. Export your pre-install Shopify checkout data before installing Growth Suite, then compare those numbers against Growth Suite dashboard metrics at 30, 60, and 90 days post-installation.
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