How do I handle unsubscribes from my Mother's Day email campaign?

Managing Unsubscribes During Mother's Day Campaigns

Unsubscribes during promotional campaigns are inevitable. The goal is not to eliminate them but to ensure they occur because a subscriber has genuinely outgrown their interest in your brand, not because your campaign was poorly targeted or excessively frequent.

Acceptable Unsubscribe Rate Benchmarks

Prevention Strategies

• Suppress purchasers early: Remove customers who have already purchased from emails 3 through 5. Continuing to send promotional emails to someone who just bought damages the relationship.
• Suppress inactive subscribers: Remove non-openers from the final 1 to 2 emails in the sequence to protect deliverability without risking unsubscribes from an audience unlikely to convert.
• Respect the opt-out: Honor the Mother's Day email opt-out immediately and completely across all sends in the sequence.