Expert answer · 2 min read
Should I offer free shipping as my primary Mother's Day promotion?
The short answer
In depth
Free Shipping as a Mother's Day Promotion
Free shipping removes one of the most common final-stage conversion barriers. For Mother's Day, it also aligns with the gift-buyer mindset: spending money on shipping feels like money not going toward the gift, and eliminating that friction lowers the psychological cost of completing the purchase.
When Free Shipping Works as the Primary Offer
| Condition | Recommendation |
|---|---|
| Shipping normally $8 to $15 | Use as primary promotion |
| Shipping normally $3 to $5 | Use as add-on to a primary discount |
| Always offer free shipping already | Free shipping has no promotional value, use a different offer type |
| Variable shipping based on weight | High-impact primary offer, especially for heavy products |
Free Shipping Threshold Strategy
A threshold-based free shipping offer (free shipping on orders over $X) increases average order value by an average of 15 to 30% when the threshold is set 20 to 30% above your current AOV. For Mother's Day, pair the threshold with a suggested add-on product shown in the cart to give customers an easy way to unlock the offer without searching for what to add.
Growth Suite: Advanced Cart Drawer
The Advanced Cart Drawer surfaces free shipping threshold messaging and recommended add-on products directly in the cart. When a customer is $12 away from free shipping, the cart shows a progress bar and a recommended product that brings them over the threshold, converting the threshold from a checkout friction point into an upsell opportunity.
Growth Suite for Shopify
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