Should I offer express checkout options for Mother's Day shoppers?

Express Checkout for Mother's Day: Impact and Implementation

Last-minute gift buyers face a specific checkout problem: they are often in a hurry, they may be on a device that is not their primary computer, and they do not want to type billing and shipping information from scratch. Express checkout options that auto-fill stored payment and address data remove all three of these friction sources simultaneously.

Express Checkout Option Comparison

Placement for Maximum Uptake

• Above the fold in cart - Position express checkout buttons at the top of the cart page sidebar before the order summary, not after. First-visible placement doubles the usage rate compared to bottom placement.
• Product page buy button - Enable Shop Pay and Apple Pay directly on product pages as an alternative to the standard add-to-cart and checkout flow. This reduces steps from product view to purchase from 4-5 down to 2.
• Label with a separator - Add an or separator line between express options and the standard checkout form to make the options visually distinct and equally considered rather than appearing as an afterthought.