How do I use exit-intent popups effectively during my Mother's Day sale?

Exit-Intent Popups During Mother's Day: Targeting and Offers

Exit-intent popups during Mother's Day recover a meaningful portion of visitors who have shown genuine product interest but have not yet committed to a purchase. The holiday context makes exit-intent offers more effective than usual because buyers often leave to compare prices or check delivery windows before returning. A well-timed offer can close that comparison gap and bring the purchase back to your store.

Exit-Intent Offer Options by Visitor Behavior

Exclusion Rules to Prevent Overexposure

• Exclude post-purchase visitors - Anyone who completed a purchase in the current session should never see an exit popup. Showing a discount after they have already paid is a trust-damaging experience.
• 7-day suppression - If a visitor dismissed the popup without converting, suppress it for at least 7 days to prevent the repetitive experience that drives unsubscribes and negative brand associations.
• Mobile behavior check - Exit-intent is difficult to detect reliably on mobile. Use an alternative trigger on mobile: showing the popup after 60 seconds of inactivity or on back-button press rather than mouse-leave detection.