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Expert Answer • 1 min read

Do people still shop on Cyber Monday?

As an e-commerce professional, I'm curious about the current relevance of Cyber Monday in today's rapidly evolving online shopping landscape. With changing consumer behaviors, increased year-round online shopping, and the rise of alternative sales events, I want to understand whether Cyber Monday still holds significant value for retailers and consumers. Are people still excited about this digital shopping holiday, or has it become just another marketing gimmick?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Cyber Monday remains a major online shopping event, generating billions in sales annually. While evolving, it continues to attract consumers with significant discounts, convenient online shopping experiences, and exclusive digital deals across multiple product categories.

Complete Expert Analysis

Cyber Monday: Current State and Consumer Trends

Despite predictions of its decline, Cyber Monday remains a powerful force in online retail, consistently delivering substantial revenue and attracting millions of digital shoppers.

Recent Performance Metrics

YearTotal SalesOnline Spending Growth
2022$11.3 Billion+5.3%
2023$12.4 Billion+7.8%

Why Consumers Still Engage

Consumer Motivations

  • •Significant discounts across multiple categories
  • •Convenience of online shopping
  • •Exclusive digital-only deals
  • •Early holiday gift purchasing

Shopping Behavior

  • •Mobile shopping dominance (65% of traffic)
  • •Extended sale periods
  • •Cross-platform deal hunting
  • •Price comparison behaviors

Product Categories with Highest Engagement

Electronics
35% of Sales
Home Goods
22% of Sales
Apparel
18% of Sales
Toys/Gifts
15% of Sales

Optimize Cyber Monday with Growth Suite

Growth Suite enables merchants to create hyper-targeted, personalized Cyber Monday campaigns that adapt to individual visitor behaviors. By generating unique, time-limited discount codes and presenting them strategically based on purchase intent, merchants can maximize conversion rates during this critical shopping event. The platform's real-time analytics help track campaign performance, ensuring merchants can quickly adjust strategies for optimal results.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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