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Expert Answer • 1 min read

Do people still shop on Cyber Monday?

As an e-commerce professional, I'm curious about the current relevance of Cyber Monday in today's rapidly evolving online shopping landscape. With changing consumer behaviors, increased year-round online shopping, and the rise of alternative sales events, I want to understand whether Cyber Monday still holds significant value for retailers and consumers. Are people still excited about this digital shopping holiday, or has it become just another marketing gimmick?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Yes - Cyber Monday is more popular than ever. US CM spending reached $13.8B in 2025, up 7.3% year-over-year, with 73% of purchases made on mobile devices.

Complete Expert Analysis

Do People Still Shop on Cyber Monday in 2026?

Cyber Monday hasn't just survived - it's growing. Despite 'deal fatigue' concerns and year-round sales culture, CM remains the single largest online shopping day on the calendar.

$13.8B

US CM spend 2025

+7.3%

YoY growth

73%

Purchases on mobile

195M

BFCM shoppers total

Why CM Still Works Despite Year-Round Sales

  • - Coordinated urgency: Everyone knows CM deals expire Monday - real deadline pressure
  • - Social validation: Shoppers share CM deals in group chats and social media, amplifying reach
  • - Gift shopping season: Dec 1 is prime gift-buying window, driving motivated purchases
  • - Deeper discounts: Retailers still reserve their best deals for CM weekend

Growth Suite: CM shopping is increasingly mobile-first (73%). Growth Suite's High-Fidelity Countdown Timer and Advanced Cart Drawer are mobile-optimized, ensuring your CM offers render and convert correctly on the devices your shoppers actually use.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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