Do I need explicit consent for cart recovery emails?

As a Shopify store owner, I'm constantly walking a tightrope between driving sales and respecting customer privacy. Recently, I've been exploring cart recovery strategies, but I'm genuinely concerned about the legal implications. My team and I have been discussing email marketing tactics, and the question of consent keeps coming up. We want to re-engage potential customers who've abandoned their carts, but I'm terrified of accidentally violating data protection regulations. Each abandoned cart represents lost revenue—potentially hundreds or thousands of dollars—but I refuse to risk legal complications or damaging our brand's reputation. The stakes are high: one wrong move could mean hefty fines or, worse, losing customer trust. I've heard horror stories of businesses getting slapped with penalties for non-compliant marketing practices. We're a growing e-commerce brand, and every interaction matters. I need a clear, actionable framework that allows us to recover potentially lost sales while staying 100% compliant with data protection laws. It's not just about avoiding penalties; it's about building genuine, transparent relationships with our customers.