Expert Answer • 2 min read

Do I need custom dimensions for shade or routine attributes?

As an e-commerce brand selling products with multiple variations like cosmetics or skincare, I'm struggling to understand how to effectively track and display different product attributes such as shade ranges, skin types, or usage routines. I want to create a more personalized shopping experience that helps customers find exactly what they need, but I'm unsure about the technical implementation and tracking strategies for these custom product dimensions. How can I systematically approach adding and managing these nuanced product attributes?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Custom dimensions enhance product discoverability and personalization. Implement them through Shopify's variant system, use metafields for additional attributes, and leverage filtering tools to create intuitive, searchable product catalogs that match customer preferences.

Complete Expert Analysis

Strategic Custom Dimension Management for E-commerce

Custom product dimensions transform generic product listings into personalized shopping experiences by providing granular, searchable attributes that help customers find exact matches for their needs.

Types of Custom Dimensions

Dimension TypeCommon Use CasesImplementation Complexity
Color/ShadeMakeup, Clothing, AccessoriesLow
Skin TypeSkincare, CosmeticsMedium
Usage RoutineSupplements, Skincare, WellnessHigh
Size/FitClothing, Shoes, AccessoriesLow

Implementation Strategies

1. Shopify Variant Configuration

Use product variants to manage core dimensional attributes:

  • Create variants for primary dimensions (color, size)
  • Set unique SKUs and inventory for each variant
  • Enable price and inventory tracking per variant

2. Metafield Advanced Attributes

Leverage metafields for complex, non-variant attributes:

  • Store additional descriptive information
  • Create custom taxonomies beyond standard variants
  • Enable advanced filtering and search

Practical Implementation Examples

Cosmetics Dimension Tracking

Shade RangeVariants
Skin Type CompatibilityMetafields
Application RoutineMetafields

Skincare Dimension Strategy

Product SizeVariants
Concern TypeMetafields
Ingredient ProfilesMetafields

Tracking and Analytics Considerations

Conversion
Per Dimension
Popularity
Attribute Ranking
Search
Dimension Usage
Performance
Variant Insights

Optimize Dimensions with Growth Suite

Growth Suite's advanced tracking capabilities enable sophisticated dimension management by providing real-time insights into how different product attributes influence visitor behavior and conversion rates. The platform automatically tracks interaction patterns across custom dimensions, helping merchants understand which shade ranges, routines, or specific attributes drive the most engagement and sales. By integrating these insights with personalized, time-limited offers, Growth Suite transforms complex product catalogs into highly converting, customer-centric shopping experiences.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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