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Expert answer · 2 min read

Should I offer different Mother's Day discounts on mobile vs desktop?

Mobile and desktop shoppers have different conversion patterns, session lengths, and checkout completion rates. This question examines whether device-specific discounts make sense for Mother's Day and how to implement them if they do.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Device-specific discounts are rarely necessary, but device-specific offer delivery is. Mobile shoppers convert at lower rates than desktop visitors largely due to checkout friction rather than discount insufficiency, so the right solution is reducing mobile checkout steps rather than offering a deeper mobile discount. The one exception is a mobile-exclusive offer to encourage app downloads or mobile loyalty program enrollment, which creates a long-term channel benefit beyond the immediate campaign.

In depth

Mobile vs. Desktop Discounts for Mother's Day

Mobile accounts for 60 to 70 percent of Shopify store traffic during Mother's Day but typically converts at 30 to 40 percent lower rates than desktop. The gap is not primarily a discount problem. It is a friction problem.

Why the Mobile Gap Exists

IssueFix
Checkout form frictionEnable Shop Pay or Apple Pay / Google Pay
Small tap targetsOptimize button size and spacing
Slow page loadCompress images, minimize scripts
Discount code entry difficultyUse automatic discounts on mobile campaigns

When Device-Specific Offers Make Sense

  • App download incentive: A mobile-exclusive offer tied to downloading your app or enabling push notifications creates a long-term channel asset.
  • Mobile cart recovery: A slightly enhanced mobile-specific offer delivered via SMS to cart abandoners addresses the higher mobile abandonment rate.
  • A/B testing: Testing different offer formats on mobile versus desktop provides data on device-specific price sensitivity for future campaigns.

The Better Mobile Strategy

Rather than offering a larger discount on mobile, invest in reducing checkout steps. Enabling Shop Pay reduces mobile checkout to two taps and typically increases mobile conversion rate by 15 to 20 percent, which is more than a 5 or 10 percent discount would achieve at a fraction of the margin cost.

Growth Suite: Advanced Cart Drawer

Growth Suite cart drawer is fully optimized for mobile with large touch targets, simplified layout, and automatic discount application that eliminates code entry friction on small screens during your Mother's Day campaign.

Growth Suite for Shopify

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