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Expert Answer • 2 min read

How do I create a Mother's Day buy-one-get-one (BOGO) offer on Shopify?

Buy-one-get-one offers are among the highest-perceived-value promotions you can run, particularly for Mother's Day where the gift context makes a second item feel like an added presentation element. This question covers the mechanics of setting up BOGO on Shopify and the strategic framing that makes it perform best for a gift-purchase occasion.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Shopify supports BOGO promotions natively through the automatic discounts feature in the Discounts section. Set it up as a buy X quantity get Y quantity free or at reduced price, scoped to a specific collection. For Mother's Day, frame the BOGO as give one keep one or treat yourself while you treat mom rather than a standard two-for-one deal, because the gift-plus-self-purchase framing aligns with the occasion and increases average order value by encouraging the buyer to add their own item alongside the gift.

Complete Expert Analysis

Creating a Mother's Day BOGO Offer on Shopify

BOGO promotions are particularly well-suited to Mother's Day because the give-one-keep-one framing resonates with buyers who want to treat themselves alongside the person they are gifting. The execution requires careful scoping to avoid margin erosion on your highest-value products.

Shopify BOGO Setup Steps

StepAction
1Go to Shopify Admin, Discounts, Create Discount, Amount Off Products
2Select Buy X Get Y and configure the qualifying quantity and reward quantity
3Scope to a specific collection to protect high-margin products
4Set the reward as 100% off (free) or a specific percentage
5Set start and end dates aligned with your Mother's Day campaign window

Mother's Day BOGO Framing Options

  • Give one, keep one: ideal for products where buyer and recipient have similar tastes (skincare, candles, accessories)
  • Double the love: positions two items as a more complete gift experience
  • Treat mom, treat yourself: explicitly encourages self-purchase alongside the gift, increasing AOV

Common BOGO Mistakes on Mother's Day

  • Applying BOGO to your highest-margin products where a different offer type would preserve profitability better
  • No minimum price requirement, which allows BOGO redemption on your lowest-cost items
  • Forgetting to scope the offer to a collection, resulting in sitewide application

Growth Suite: Product Deals

Product Deals supports BOGO configurations with collection-level scoping and behavioral targeting. BOGO offers can be configured to appear only for visitors identified as walk-away customers, ensuring dedicated buyers do not receive the BOGO trigger when they would have purchased a single item at full price anyway.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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