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Expert answer · 2 min read

How do I create a Mother's Day buy-one-get-one (BOGO) offer on Shopify?

Buy-one-get-one offers are among the highest-perceived-value promotions you can run, particularly for Mother's Day where the gift context makes a second item feel like an added presentation element. This question covers the mechanics of setting up BOGO on Shopify and the strategic framing that makes it perform best for a gift-purchase occasion.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Shopify supports BOGO promotions natively through the automatic discounts feature in the Discounts section. Set it up as a buy X quantity get Y quantity free or at reduced price, scoped to a specific collection. For Mother's Day, frame the BOGO as give one keep one or treat yourself while you treat mom rather than a standard two-for-one deal, because the gift-plus-self-purchase framing aligns with the occasion and increases average order value by encouraging the buyer to add their own item alongside the gift.

In depth

Creating a Mother's Day BOGO Offer on Shopify

BOGO promotions are particularly well-suited to Mother's Day because the give-one-keep-one framing resonates with buyers who want to treat themselves alongside the person they are gifting. The execution requires careful scoping to avoid margin erosion on your highest-value products.

Shopify BOGO Setup Steps

StepAction
1Go to Shopify Admin, Discounts, Create Discount, Amount Off Products
2Select Buy X Get Y and configure the qualifying quantity and reward quantity
3Scope to a specific collection to protect high-margin products
4Set the reward as 100% off (free) or a specific percentage
5Set start and end dates aligned with your Mother's Day campaign window

Mother's Day BOGO Framing Options

  • Give one, keep one: ideal for products where buyer and recipient have similar tastes (skincare, candles, accessories)
  • Double the love: positions two items as a more complete gift experience
  • Treat mom, treat yourself: explicitly encourages self-purchase alongside the gift, increasing AOV

Common BOGO Mistakes on Mother's Day

  • Applying BOGO to your highest-margin products where a different offer type would preserve profitability better
  • No minimum price requirement, which allows BOGO redemption on your lowest-cost items
  • Forgetting to scope the offer to a collection, resulting in sitewide application

Growth Suite: Product Deals

Product Deals supports BOGO configurations with collection-level scoping and behavioral targeting. BOGO offers can be configured to appear only for visitors identified as walk-away customers, ensuring dedicated buyers do not receive the BOGO trigger when they would have purchased a single item at full price anyway.

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