Can testimonials reduce cart abandonment?

As a Shopify store owner in the competitive fashion accessories space, I've been wrestling with a persistent challenge: cart abandonment. Every month, I see hundreds of potential customers add items to their cart, only to disappear without completing the purchase. It's like watching money walk out the door. I've tried various tactics—streamlining checkout, offering free shipping, even running targeted ads—but nothing seems to fully solve the trust gap. My analytics show that visitors are hesitant, often spending time browsing but not converting. I suspect they're looking for reassurance, some confirmation that our products are legit and worth their hard-earned money. That's when I started wondering: could testimonials be the missing piece? Not just generic 'Great product!' comments, but genuine, detailed experiences that speak directly to potential buyers' concerns. I'm looking for a strategic way to inject social proof right at those critical moments when customers are most likely to bail on their purchase. My goal isn't just to reduce cart abandonment, but to transform uncertain browsers into confident buyers who feel genuinely excited about completing their purchase.