Can improving my product page descriptions or images help reduce cart abandonment?

As a Shopify store owner in the fashion accessories space, I've been losing sleep over our cart abandonment rates. We're driving decent traffic through Meta ads, but something's breaking down between product page view and checkout completion. I've noticed customers spend time browsing, occasionally adding items to cart, but then mysteriously disappearing. Our conversion rate hovers around 2.5%, which feels painfully low considering our marketing investment. I've started wondering if our product presentations are the silent conversion killer. Are our images not compelling enough? Do our descriptions fail to answer critical customer questions? The frustration is real—we're essentially paying to drive window shoppers rather than actual buyers. Each abandoned cart represents not just lost revenue, but wasted ad spend. I need a systematic approach to understand why potential customers are getting cold feet and how to warm them back up to completing their purchase.