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Expert Answer • 2 min read

Can I target customers who haven't purchased in the last 90 days with a 'we miss you' offer?

I'm struggling to re-engage customers who have become inactive and haven't made a purchase in several months. My current marketing strategies aren't effectively reaching these dormant customers, and I'm concerned about losing them permanently. I want to create a targeted 're-engagement' campaign specifically for customers who haven't purchased in the last 90 days, but I'm unsure about the best approach, discount strategy, and how to make the offer compelling enough to bring them back without seeming desperate or devaluing my brand.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Create a personalized 're-miss you' campaign targeting 90-day inactive customers with a strategic, time-limited discount. Use segmentation, personalized messaging, and urgency-driven offers to re-engage customers while maintaining brand value.

Complete Expert Analysis

Strategic Re-Engagement Campaign for Inactive Customers

Reviving dormant customers requires a nuanced, data-driven approach that balances incentivization with strategic targeting.

Customer Segmentation Strategy

SegmentCharacteristicsRecommended Approach
Recently Inactive (90-120 days)High potential for returnModerate discount, personalized product recommendations
Mid-Term Inactive (121-180 days)Moderate engagement riskHigher discount, broader product selection
Long-Term Inactive (181-365 days)High re-engagement challengeSignificant discount, win-back guarantee

Campaign Design Elements

Messaging Framework

  • ✓Personalized subject line mentioning time since last purchase
  • ✓Acknowledge their past relationship
  • ✓Highlight new products or improvements
  • ✓Create genuine urgency with time-limited offer

Discount Structure

  • ✓Tiered discounts based on inactivity duration
  • ✓Minimum purchase requirement
  • ✓Limited-time unique code
  • ✓Product category restrictions if needed

Recommended Discount Percentages

10-15%
90-120 Days Inactive
15-25%
121-180 Days Inactive
25-35%
181-365 Days Inactive

Implementation Checklist

1.

Data Preparation

Extract customer list of 90+ days inactive with last purchase date

2.

Segmentation

Divide customers into inactivity duration groups

3.

Personalization

Customize messaging and offer based on segment

4.

Unique Code Generation

Create time-limited, single-use discount codes

5.

Multi-Channel Distribution

Email, SMS, targeted ads with consistent messaging

Automate Re-Engagement with Growth Suite

Growth Suite transforms re-engagement campaigns by automatically tracking customer inactivity, generating personalized, time-sensitive discount codes, and delivering them through intelligent, behavior-based triggers. The platform creates unique codes for each inactive customer segment, manages distribution timing, and provides comprehensive analytics on campaign performance, allowing merchants to optimize their win-back strategies with unprecedented precision.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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