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Expert Answer • 2 min read

Can I target customers who haven't purchased in the last 90 days with a 'we miss you' offer?

I'm struggling to re-engage customers who have become inactive and haven't made a purchase in several months. My current marketing strategies aren't effectively reaching these dormant customers, and I'm concerned about losing them permanently. I want to create a targeted 're-engagement' campaign specifically for customers who haven't purchased in the last 90 days, but I'm unsure about the best approach, discount strategy, and how to make the offer compelling enough to bring them back without seeming desperate or devaluing my brand.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes. Create a win-back email campaign in your email platform targeting customers with no purchases in 90+ days, and include a time-limited discount code. Growth Suite can also identify these lapsed visitor segments on-site for targeted offers when they return.

Complete Expert Analysis

Targeting 90-Day Lapsed Customers with Win-Back Offers

Customers who have not purchased in 90+ days are at significant churn risk but often more recoverable than you think. They already know your brand, have purchased before, and may have drifted due to inattention rather than dissatisfaction. A well-timed win-back offer with genuine urgency can reactivate a meaningful segment.

Win-Back Campaign Structure

EmailTimingContent
Email 1Day 0 (90-day mark)We miss you - no offer yet, just reconnection
Email 2Day 715% off, expires in 7 days - personal tone
Email 3Day 14 (final)Last chance + 20% if they have not purchased

Segment Setup in Shopify / Email Platform

In Klaviyo: create a segment where Last Order Date is more than 90 days ago AND customer has placed at least 1 order. This captures lapsed buyers (not unconverted leads). Update this segment dynamically so new lapsed customers enter the flow automatically.

Discount depth for win-back should be slightly higher than your standard offers (15-20%) because you are competing with inertia and potentially other brands the customer discovered during their absence.

Growth Suite On-Site Win-Back

Growth Suite's Advanced Behavioral Targeting can identify returning visitors who have not purchased recently and show them a targeted win-back offer during their session - capturing lapsed customers who return to browse but do not respond to email, at the highest-intent moment of their return visit.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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