Can I suggest discounted alternatives to out-of-stock items?

Suggesting Discounted Alternatives to Out-of-Stock Items

Out-of-stock pages represent significant lost revenue if visitors simply leave. A well-timed alternative offer with a small discount can convert a frustrated shopper into a buyer.

Setup Strategy

1. Identify your most frequently out-of-stock products
2. Map each to its best alternative (similar price, similar use case)
3. In Growth Suite, create campaigns triggered by specific product page views
4. Set the offer to show the alternative product at a 10-15% discount
5. Use messaging like 'Out of stock - try this alternative at X% off today'

Alternative Offer Performance

2026 data shows out-of-stock alternative offers with 10-15% discounts convert at 8-14% - significantly above the 2-5% baseline for cold product recommendations. The visitor's demonstrated interest in the category creates a warm audience.