Expert Answer • 1 min read

Can I show the discount amount before checkout?

As an e-commerce merchant, I'm struggling to understand the best practices for displaying discount amounts to customers before they reach the checkout page. I want to create transparency and motivate potential buyers by showing them exactly how much they'll save, but I'm unsure about the most effective and conversion-friendly methods. How can I strategically showcase discount values to increase customer motivation and reduce cart abandonment?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Display discount amounts dynamically on product pages and cart using clear, visually appealing methods like strikethrough pricing, percentage badges, and real-time savings calculators that highlight the immediate value customers will receive.

Complete Expert Analysis

Strategic Discount Display Techniques

Revealing discount amounts effectively can significantly boost conversion rates by providing immediate value perception and reducing purchase hesitation.

Recommended Display Methods

1. Strikethrough Pricing

$49.99$39.9920% OFF

Visually highlight the original and discounted prices side-by-side.

2. Percentage Badge

-20%

Quick, eye-catching visual indicator of savings percentage.

Advanced Display Strategies

Real-Time Savings Calculator

Product Price:$100.00
Discount:-$20.00 (20%)
Final Price:$80.00

Dynamic Price Comparison

You Save:
$24.50
Compared to Regular Price

Placement Best Practices

  • Product Pages: Display immediately next to product price
  • Cart Page: Show total savings and individual product discounts
  • Category Pages: Use percentage badges or small discount indicators

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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