Can I set a total usage limit for a discount, for example, 'first 100 customers only'?

Setting Total Usage Limits on Discount Codes

A total usage limit (first 100 customers only) creates genuine scarcity while protecting your margin exposure. Unlike fake countdown timers, a hard usage cap that actually stops the code from working is verifiable - customers who share it after it expires find it dead, which builds trust in your scarcity claims.

Setup Steps

1. Shopify Admin - Discounts - Create or edit discount
2. Scroll to Usage limits
3. Check Limit number of times this discount can be used in total
4. Enter your maximum (e.g., 100)
5. Save

When 100 redemptions are reached, the code automatically returns This discount is not valid for any new attempts.

Choosing the Right Limit